MIC SYMPOSIUM SERIES

Free to MIC Members | Non-Dealers, non-Members $50.00

WHAT //

To help address the immediate needs of your business and face the challenges to our industry, the MIC is bringing its Symposium online.  

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WHEN //

OCTOBER 21ST, 2021 - 10AM PACIFIC

ABOUT THE EVENT //

DEALER ROUNDTABLE, PART 3 - MODERATED BY GART SUTTON, GSA, BEST OPERATORS 20 GROUP

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The third in a series MIC Dealer Roundtables. Panelists will include Alexander Smith, General Manager of Malcolm Smith Motorsports in Riverside, California, and Jason Heller, General Manager of Midland Powersports in Midland, Texas.

• For Dealers & General Managers: A deep-dive into current and relevant topics that will provide solutions on improving your staffing, inventory and bottom-line.

• For Aftermarket and Vehicle Manufacturers / Distributors: Discover valuable insights on (a) improving the customer experience, (b) maximizing existing resources, and (c) growing your business.

Among the many topics covered, the panel plans to examine:

• New metric benchmarks in today's new normal.

• Finding, compensating, and keeping exceptional employees.

• Better utilizing technology to handle backlogs and staff shortages.

• Technician accountability and customer service goodwill issues.

• Social Best Practices. Risk, reward, and free.

SPEAKERS //

Gart Sutton

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Gart is a Powersports industry management consultant, retailing expert and avid rider. His skill-set includes keynote speaking, facilitating educational workshops and moderating dealer groups. In addition, Gart develops extensive training solutions for Powersports manufacturers/distributors while staying current with his on-site dealership training and consulting. He has moderated hundreds of Powersports 20-group meetings in the U.S. and Canada over the last 4-decades. Gart has authored over a dozen industry books and spoken to thousands of retailers, manufacturers, and distributors worldwide. His featured columns have been seen in Powersports Business and his industry insight has benefited many.

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Alexander Smith, General Manger of Malcolm Smith Motorsports

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When you're raring to transform your Powersports dreams into reality, then check out Malcolm Smith Motorsports for an extensive inventory of UTVs, ATVs, Rzrs, side by sides, motorcycles, and other vehicles from leading manufacturers like Polaris Industries, Can-Am, and Honda. Their expertise in motorsports, adventuring, and racing translates into professional and knowledgeable customer service. Our finance directors want to make your purchase as smooth as possible, and our service department has over 75 years of combined experience in keeping your investment in its best shape.

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Jason Heller, General Manager of Midland Motorsports in Midland, Texas

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Midland Powersports is located in a new state-of-the-art 30,000 square foot facility, and we have been in business since 1980. We are a multi-line dealership selling and servicing Kawasaki, Suzuki, Polaris, Honda, GEM, Husqvarna, Texas Bragg Trailers vehicles. Our customers love the large selection of riding gear (both street and dirt), plus leathers, boots, and the latest accessories to be found in the Permian Basin. Over 400 helmets are displayed for your selection. As a state licensed insurance agent, we offer on-the-spot insurance quotes and policies for motorcycles, sport, off-road, cruisers, ATVs, side by side and UTVs. For our younger riders, check out the small-sized motorcycles and ATVs.

SCHEDULE //

2021 SYMPOSIUM SERIES

OCTOBER 21ST

DEALER ROUNDTABLE, PART 3 - MODERATED BY GART SUTTON, GSA, BEST OPERATORS 20 GROUP