WHAT //

To help address the immediate needs of your business and face the challenges to our industry, the MIC is bringing its Symposium online.  

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WHEN //

October 29, 10-11 AM PACIFIC

ABOUT THE EVENT //

Our industry is in a better place than many of us imagined when economies began shutting down earlier this year. In many ways we thrived during this time because – out of necessity – many throughout the powersports industry approached problems differently. To continue to thrive we need to continue and derive new ways of thinking differently to increase and sustain business performance.

Getting more riders riding more is our industry’s focus. The pandemic has inspired many new riders and contributed to increased sales of more than 23% YOY. Together we need to help keep these new riders riding and get more people inspired to ride. To sustain this trend, we must continue to think differently.

Fred Keeton, business leader and noted leadership consultant, will lead Episode 6 of the MIC Symposium Series: Shift Your Thinking: Shift Your Bottom Line. He will challenge all of us to meet our industry’s problems and opportunities.

SPEAKERS //

Fred Keeton has been owner and Principal at Keeton Iconoclast Consulting.  The firm offers expertise in business strategy and leadership development, inclusion, government, regulatory and public affairs.  As Chief Iconoclast, Keeton helps organizations create capacity to effectively challenge their own thinking and drive both enhanced business positioning and profitability outcomes.  Keeton enjoyed a 30 plus year career at Caesars Entertainment serving 10 years in his last role as Vice President of External Affairs.

SCHEDULE //

NOV 19

EPISODE 7 //

DEC 17

EPISODE 8 //